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This smoothing gel cleanser is infused with plum blossom water and plant-based exfoliants to improve the look of dullness and uneven texture. Use it on your face + body to reveal naturally radiant results. Read More

A duo of best sellers for refreshed under eyes and glowy, firmer-looking skin. Includes our Revive Eye Serum: Ginseng + Retinal and Light On Serum: Centella + Vita C. Read More

Dive into the self-care moment your skin's been waiting for. This hydrating, soothing face mask gently calms skin without slipping off and delivers a refreshing burst of moisture in minutes.

Stressed skin? Not today. Clinically tested, hydrating and soothing serum delivers lightweight-yet-lasting moisture and instant calm with every drop. Infused with BOJ-exclusive Green Tea-HA™.

Get your daily dose of sun protection and skin comfort. Enriched with rice extract, this silky formula absorbs effortlessly to hydrate, soothe, and protect with SPF 40, leaving skin feeling balanced and soft with every wear.

Our most innovative SPF yet. This lightweight, skincare-infused, makeup-friendly sunscreen shields against UV rays, helps soothe, and hydrates for a fresh, dewy finish. Read More

Meet your lightest suncare layer. This clinically proven breathable moisturizer and SPF in one is made with Moisture-Locking Technology to deliver refreshing hydration that melts in for an invisible, bare-skin finish. 

Your dream team for a revitalizing daily double cleanse. Includes our Ginseng Cleansing Oil and Green Plum Refreshing Cleanser.  Read More

Our best-selling creamy moisturizer that sinks in for long-lasting hydration and leaves skin looking dewy, plump, and bouncy.

A deep cleansing oil with ginseng and micellar technology that emulsifies to help rinse away dirt, excess oil, and impurities.

A barrier-boosting essence packed with ginseng water and niacinamide for lasting hydration, antioxidant benefits, and a glow boost.

A duo of rice-infused best sellers for hydrated, naturally radiant skin. Includes our Glow Replenishing Rice Milk and Ground Rice and Honey Glow Mask. Read More

A brightening serum with alpha arbutin and rice bran water that helps target dullness and dark spots care for brighter-looking, naturally radiant skin.

A hydrating, balancing toner with an innovative dual-layer formula that helps intensely moisturize while balancing sebum for skin that's glowy, not greasy.

A cushiony smoothing serum with niacinamide and propolis extract that helps refine pores, hydrate, and calm the skin for a glassy glow.

A pH-balanced gentle daily cleanser with plum and mung bean extracts that deeply cleanses and refreshes while supporting your moisture barrier.

A gentle yet effective smoothing toner that helps reset your skin’s natural glow by sweeping away dead skin cells and cleansing clogged pores. Formulated with mung bean extract, AHA, and BHA.

A wash-off mask made with Korean rice extracts and honey to help brighten, soothe, hydrate, and gently exfoliate skin in one step.

Your favorite Hanbok-inspired hair accessory. This elegant two-tone scrunchie keeps updos, ponytails, and messy buns in place without snagging or pulling on hair. Read More

A lightweight vitamin C serum with Centella asiatica that helps brighten, target skin texture, and soothe. Non-sticky and non-greasy. Read More